Text 11: Cien Soap label

Audience: People who want to wash their hands with good quality soap.

Purpose: To inform customers of the features of the soap, and make it look as appealing as possible.

Format: a label

Interesting language features: There is some interesting words used, for example ‘nourishing’ that is something that makes the soap sound like a good thing to buy, and they also start by saying it is ‘gentle’ which is what you would hope a soap is.

How has the gender of the audience influenced this text: Although the colour scheme is influenced by the ingredients of the product (honey) more than the gender of who would be buying it, the way the product has been described (gentle, nourishing) seems to try and influence women more than men, as it is something a woman might be more concerned about rather than men. Also, some of the font seems more feminine, for example the ‘Cien’ font of the logo.