Text 10: Blu-Tack Packet

Audience: People who need to use blu-tack

Purpose: To inform people what blu-tack is and why they should buy it and use it.

Format: Front of the packaging of blu-tack

Interesting language features: On the packaging only short phrases are used, to get the message across clearly and simply and not overcrowd the packaging and make it confusing for the customer. All the fonts are the same or similar, to keep some consistency, and they also have similar colours as well, except for words they want to stand out. The word ‘original’ stands out, perhaps because they know their product is well known and want people to trust them.

How technology has influenced this text: The font is fancy, as it is done in a way to make it look like it has been made out of blu-tack and is 3D.