Text 8: 'Juno' movie poster

Audience: Those that would most be interested in going to see the movie, so teenagers.

Purpose: To make people want to go and see the movie, to advertise the movie so more people hear about it, and to have something that fans of the movie might want to buy and own as a  souvenir or something.

Format: a movie poster, about A1 size

Interesting language features: The title of the movie is in an uncommon font, it is quite fun and childish, as it looks like it has been drawn on with crayons, which might be suggesting what the feel of the movie is about. The play on the word ‘bump’; in the sentence on the poster it suggests they are using the word bump as another word for obstacles or challenges you find when growing up, but then you see that the main character has a bump because she is pregnant.

How might the gender of the audience have influenced this text? : Nothing about the poster suggests it is more for males or females, as the colours are gender-neutral, there is both a male and female character on the poster, and the style of the fonts don’t seem to sway either way as they are neither masculine or feminine fonts. This could suggest they are advertising for both genders to watch the movie.