Text 7: Angel Slices box

Audience: people who like cake, its colourful so kids might be drawn to it, and it’s interesting so it might catch the eye of shoppers.

Purpose: to make the product stand out and look nice so people will buy it.

Format: Packaging

Interesting language features: They’ve made the logo/writing of Mr Kipling the biggest thing on the packaging, as Mr Kipling is already a well-known and trusted brand to people, and this may make them want to buy it more because they know that the quality of the cake is good.

How technology has influenced this text: The colours of the writing and the images on the packaging are very bright and eye-catching, but they are also mostly pink and white colours, as that is the colour of the cakes that are selling. Each part, for example the logo, the section about free range eggs, and the bit about it being individually wrapped, is finished off nicely and they are separated so it is easy for the customer to see what the business  is trying to say about the product.