Text 3: Heaven Cake Shop and Café leaflet; Celebration Cakes

Audience: Anyone who might eb interested in buying a celebration cake, parents for children, brides-to-be or someone celebrating an anniversary or achievement for example.

Purpose: To give all the options of what is available to the customer, giving examples other than just cakes like “cupcake bouquets” and “giant message cookies” and where they can get ideas (facebook).

Format: A leaflet.

Interesting Language Features: Uses of verbs, for example “giant” is more interesting than bog-standard ‘big’ or ‘large’. Paragraphs are set out nicely to make it clear to readers what the message is that is trying to be put across.

How the gender of the audience might have affected this text: The gender could be anyone really who would like to purchase a cake, and the colours of the leaflet are coinciding with the colour scheme of the shop, which is also pink and purple. The cakes advertised cater for both boys and girls birthday cakes, as well as a neutral one for the older customers.