Text 14: Terry's Chocolate Orange packet

Audience: people who buy and eat Terry's Chocolate orange.

Purpose: to look nice so that people will want to buy it, and to be colourful and eye-catching so that people notice it among all the other chocolate bars that are being sold on the shelf.

Format: chocolate wrapper

Interesting language features: They haven't put anything on the front of the wrapper apart from the name on the flavour, so perhaps they are relying on the fact that either it will catch a persons eye and make them pick it up and read the back, or that people already know what it is, as it is a development of the original Terry's chocolate orange. Also, the writing is shaping like orange peel, so its not hard to know what flavour it is, plus its colourful and stands out.

How has technology influenced this text: The colours are very bright and bold, and the font is very unique to the chocolate because it is in the shape of orange peel, to show that its chocolate orange.