Text 9: Maybelline advert (spoken language)

Discover the dream;

Dream Matte Mousse Foundation from Maybelline New York

The sensuous, air-whipped sensation

One hundred per cent micro-fine for Matte Perfection

The secret?

Our foundation, with silky-matte powder spheres, rides on smoothly.

(whisper) Flawless Finish

Live the dream!

Number one Dream Matte Mousse

(jingle) Maybe its Maybelline

Audience: the product is for use by women, so the audience is therefore women.

Purpose: To persuade women to buy the foundation

Format: TV advert

Interesting language features: They use lots of powerful words, for example 'sensuous' and 'flawless finish' making the product sound very high quality. The tone of voice of the woman varies and more than one woman speaks. At the end of the advert one character whispers a line, which makes it seem more important that you listen to it and take in what is said. The jingle of the company is played at the very end of the advert, reminding the audience they are a trusted brand.

How the gender of the audience might have influenced this text: The product is for women to buy, so they have put in women’s voices to speak, which may make the audience relate better, and they've also used words that women might aspire to be, women may want to be 'flawless' or a 'sensation'.